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<td> PLIVA's Vision is to be a global pharmaceutical company bringing superior |
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and innovative solutions to meet and exceed customer needs.</td> |
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<div align="center"><img src="t/pliva_core_pur.gif" width="269" height="16" vspace="10" hspace="5"></div> |
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<td>PLIVA's core purpose is to improve quality of life and healthcare through |
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the research and development, manufacturing and marketing of superior quality |
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healthcare products. PLIVA is dedicated to bringing benefit not only to |
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its customers but also to its shareholders, employees and the communities |
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where it operates. </td> |
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<td> </td> |
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<div align="center"><img src="t/pliva_copor_strategy.gif" width="269" height="16" vspace="10" hspace="5"></div> |
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<p style="TEXT-ALIGN: justify">Our corporate strategy has as its goal |
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the rapid internationalization of the company's business. This involves |
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all aspects of the business; its processes, people, sales, business-level |
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standards, research and development activities, etc. The vision of the |
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company as a global pharmaceuticals producer means that we must move |
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beyond local and regional boundaries and expand business operations |
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internationally. Recent acquisitions in Poland, the Czech Republic and |
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the United Kingdom are only the most visible signs of this strategy. |
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<p style="TEXT-ALIGN: justify">Our strategic intent is to strengthen our |
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Central and Eastern European market base, further internationalize our |
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overall business activities, particularly into Western European markets, |
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while maintaining our current leading position locally. Dynamic growth |
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will be result of effective investments in research and development |
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and targeted acquisitions in Western European markets. </p> |
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<p style="TEXT-ALIGN: justify">These ambitious goals will be underpinned |
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by further development and the recruitment of expert staff, the creation |
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of a multicultural environment and by fostering innovation and creativity. |
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<td> </td> |
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<div align="center"><img src="t/business.gif" width="287" height="33" vspace="10" hspace="5"></div> |
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<p style="TEXT-ALIGN: justify">Through its business philosophy of the |
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total focus on the customer, PLIVA will strive to understand customer |
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needs far beyond that of its competition, but also match this understanding |
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with an ability to respond rapidly with superior products and operational |
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solutions that go significantly beyond customer expectations. </p> |
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<div align=justify> |
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<p style="TEXT-ALIGN: justify"><i>In order to achieve its strategic objectives, |
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PLIVA will develop its internal competencies. These include: </i> |
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<li>Highly motivated people |
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<li>Leadership |
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<li>The development of a learning organization |
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<li>A multicultural workforce |
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<li>Risk management skills |
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<li>Up-to-date E-business technologies |
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<li>NCE/NBE research |
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<li>Brand generic portfolio |
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<li>Strong contacts with other R&D institutions |
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<li>A Customer focus. </li> |
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