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<b><i>Vision:</i></b> |
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PLIVA's Vision is to be a global pharmaceutical company bringing superior and innovative solutions to meet and exceed customer needs. |
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<b><i>PLIVA's core purpose:</i></b> |
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PLIVA's core purpose is to improve quality of life and healthcare through the research and development, manufacturing and marketing of superior quality healthcare products. PLIVA is dedicated to bringing benefit not only to its customers but also to its shareholders, employees and the communities where it operates.<b></b> |
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<b><i>PLIVA's Corporate Strategy:</i></b> |
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Our corporate strategy has as its goal the rapid internationalization of the company's business. This involves all aspects of the business; its processes, people, sales, business-level standards, research and development activities, etc. The vision of the company as a global pharmaceuticals producer means that we must move beyond local and regional boundaries and expand business operations internationally. Recent acquisitions in Poland, the Czech Republic and the United Kingdom are only the most visible signs of this strategy. |
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Our strategic intent is to strengthen our Central and Eastern European market base, further internationalize our overall business activities, particularly into Western European markets, while maintaining our current leading position locally. Dynamic growth will be result of effective investments in research and development and targeted acquisitions in Western European markets. |
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These ambitious goals will be underpinned by further development and the recruitment of expert staff, the creation of a multicultural environment and by fostering innovation and creativity. |
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<b><i>PLIVA Business Philosophy - Focus on the Customer </i></b> |
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Through its business philosophy of the total focus on the customer, PLIVA will strive to understand customer needs far beyond that of its competition, but also match this understanding with an ability to respond rapidly with superior products and operational solutions that go significantly beyond customer expectations. |
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<i>In order to achieve its strategic objectives, PLIVA will develop its internal competencies. These include: </i> |
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<li> Highly motivated people |
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<li> Leadership |
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<li> The development of a learning organization |
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<li> A multicultural workforce |
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<li> Risk management skills |
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<li> Up-to-date E-business technologies |
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<li> NCE/NBE research |
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<li> Brand generic portfolio |
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<li> Strong contacts with other R&D institutions |
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<li> A Customer focus |
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