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<b>OUR VALUES</b>
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In accordance with PLIVA's Vision and in order to fulfill our purpose
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and strategy, we are guided by the following values which we consider
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fundamental to our business:</p>
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<td><b>Innovation</b>
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Research and development are definitive for our operations, and as such, it
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is our contribution toward the continual advancement of health and quality
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of life. Innovation is built into all our activities from researching
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and developing new products to the everyday processes that ensure added
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value for both our customers and shareholders.
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<b>Quality</b>
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PLIVA's research into, development of, production of and delivery of
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superior quality products is confirmed by the trust granted us by our
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customers. By setting extremely high standards of Quality, all areas of
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operations are constantly striving, and achieving, excellence.
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<b>Ethics</b>
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Inseparable from our mission to improve both health and quality of life
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are adherence to ethical principles. Human welfare and environmental
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protection major components of PLIVA's corporate strategy.
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<b>Commitment</b>
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We within PLIVA are committed to our vision and have invested both
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our knowledge and capabilities in it achievement It is our desire to
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be a global pharmaceutical company that offers both its existing and
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future customers superior and innovative products and solutions.
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