/[corp_html]/html/AboutUs-Vision.htm

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-revision 1.2 by dpavlin,
Mon Mar 12 20:06:04 2001 UTC
+revision 1.3 by dpavlin,
Wed Mar 28 19:30:39 2001 UTC
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  <table width="100%" border="0" cellspacing="0" cellpadding="0">
    <tr>
      <td>
        <div align="center"><img src="t/vision.gif" width="171" height="16" vspace="10" hspace="5"></div>
      </td>
    </tr>
    <tr valign="top">
      <td> PLIVA's Vision is to be a global pharmaceutical company bringing superior
        and innovative solutions to customer needs.</td>
    </tr>
    <tr>
      <td>
        <div align="center"><img src="t/pliva_core_pur.gif" width="269" height="16" vspace="10" hspace="5"></div>
      </td>
    </tr>
    <tr>
      <td>
        <div align="center"><img src="p/baby.gif" width="101" height="78" vspace="5" hspace="5"></div>
      </td>
    </tr>
    <tr>
      <td>PLIVA's core purpose is to improve quality of life and healthcare through
        the research and development, manufacturing and marketing of superior quality
        healthcare products. PLIVA is dedicated to bringing benefit not only to
        its customers but also to its shareholders, employees and the communities
        where it operates. </td>
    </tr>
    <tr>
      <td>&nbsp; </td>
    </tr>
    <tr>
      <td>
        <div align="center"><img src="t/pliva_copor_strategy.gif" width="269" height="16" vspace="10" hspace="5"></div>
      </td>
    </tr>
    <tr>
      <td>
        <div align="center"><img src="p/veslac.gif" width="101" height="78" vspace="5" hspace="5"></div>
      </td>
    </tr>
    <tr>
      <td>
        <div align=justify>
          <p style="TEXT-ALIGN: justify">Our corporate strategy has as its goal
            the rapid internationalization of the company's business. This involves
            all aspects of the business; its processes, people, sales, business-level
            standards, research and development activities, etc. The vision of the
            company as a global pharmaceuticals producer means that we must move
            beyond local and regional boundaries and expand business operations
            internationally. Recent acquisitions in Poland, the Czech Republic and
            the United Kingdom are only the most visible signs of this strategy.
          </p>
        </div>
        <div align=justify>
          <p style="TEXT-ALIGN: justify">Our strategic intent is to strengthen our
            Central and Eastern European market base, further internationalize our
            overall business activities, particularly into Western European
  and US markets,
            while maintaining our current leading position locally. Dynamic growth
            will be result of effective investments in research and development
            and targeted acquisitions in Western markets. </p>
        </div>
        <div align=justify>
          <p style="TEXT-ALIGN: justify">These ambitious goals will be underpinned
-           by further development and the recruitment of expert staff, the creation
+           by the further development and recruitment of expert staff, the creation
            of a multicultural environment and by fostering innovation and creativity.
          </p>
        </div>
      </td>
    </tr>
    <tr>
      <td>&nbsp;</td>
    </tr>
    <tr>
      <td height="11">
        <div align="center"><img src="t/business.gif" width="287" height="33" vspace="10" hspace="5"></div>
      </td>
    </tr>
    <tr>
      <td>
        <div align=justify>
          <p style="TEXT-ALIGN: justify">Through its business philosophy of the
-           total focus on the customer, PLIVA will strive to understand customer
+           total focus on the customer, PLIVA strives to understand customer
-           needs far beyond that of its competition, but also match this understanding
+           needs far beyond that of its competition, but also, to match this understanding
            with an ability to respond rapidly with superior products and operational
            solutions that go significantly beyond customer expectations. </p>
        </div>
        <div align=justify>
          <p style="TEXT-ALIGN: justify"><i>In order to achieve its strategic objectives,
            PLIVA will develop its internal competencies. These include: </i>
          <ul>
            <li>Highly motivated people
            <li>Leadership
            <li>The development of a learning organization
            <li>A multicultural workforce
            <li>Risk management skills
            <li>Up-to-date E-business technologies
            <li>NCE/NBE research
            <li>Brand generic portfolio
            <li>Strong contacts with other R&amp;D institutions
            <li>A Customer focus. </li>
          </ul>
        </div>
      </td>
    </tr>
  </table>

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