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<p align="center"><b>PLIVA launches two Internet medical portals</b></p> |
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<p align="left">Zagreb, 28 September 2001</p> |
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<p>PLIVA's two new health and medical web portals were launched on September 27th |
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by Dr. Boris Labar, Dean of the Zagreb Medical School, at a special launch ceremony |
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held at PLIVA's Gallery, attended by leading Croatian medical experts, representatives |
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from patients' associations, reporters, celebrities and PLIVA's management.</p> |
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<p align="center"><a href="http://www.plivazdravlje.hr"><img src="/comm/maliplivazdravlje.gif" width="125" height="40" border="0"></a> |
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<a href="http://www.plivamed.net"><img src="/comm/maliplivamed.gif" width="125" height="40" border="0"></a></p> |
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<p>The Internet portal <a href="http://www.plivazdravlje.hr/">PLIVAzdravlje.hr</a> |
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is a resource of useful information about health, common illnesses and conditions, |
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treatment options and prevention, written in a simple and understandable way. |
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Visitors of the site can interactively search databases of illnesses and symptoms, |
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specific medical conditions, pages dedicated to a healthy lifestyle, exercising |
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and nutrition issues. The information available on the portal has been prepared |
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by specialists from leading clinics in Croatia. The most interesting medical |
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news and other topics from everyday life concerning health will be featured |
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daily. Visitors at <a href="http://www.plivazdravlje.hr/">PLIVAzdravlje.hr</a> |
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can also browse through the register of drugs on the reimbursement list and |
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index of Croatian health institutions.</p> |
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<p>PLIVA's other Internet portal, <a href="http://www.plivamed.net/">PLIVAmed.net</a> |
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is intended for physicians, pharmacists, specialists and students in these fields |
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of expertise. The editorial board of the plivamed portal consists of eminent |
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professionals and specialists in particular fields of medicine, while independent |
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physicians and pharmacists participate in preparing the content.</p> |
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<p>Through the launch of <a href="http://www.plivazdravlje.hr/">PLIVAzdravlje.hr</a> |
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and <a href="http://www.plivamed.net/">PLIVAmed.net</a>, PLIVA reaffirms itself |
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as the leading pharmaceutical company in the region that recognizes the significance |
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and benefits of the Internet as a dynamic, interactive communication tool that |
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can be continuously updated with the latest objective medical information. "Launching |
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these portals is one way that PLIVA is fulfilling its intention to use the latest |
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technologies, including those in the area of communications, to contribute to |
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advancing the quality of life. From now on, everyone who is interested can get |
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information about medical issues, preserving health, treatment, prevention, |
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symptoms and many other topics related to a healthy lifestyle on PLIVA's medical |
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pages. As a company that has made a breakthrough on Western markets and is expanding |
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its operations globally, we see this as an opportunity to communicate even more |
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efficiently not only with our customers and experts in healthcare related fields, |
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but with the general public in the broadest sense", said PLIVA's CEO Zeljko |
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Covic.</p> |
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<p>Launching the new web portals is one of the central events marking PLIVA's |
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80th anniversary that is being celebrated in Croatia, the Czech Republic, Poland |
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and Germany under the slogan "PLIVA 80 years - Dedicated to health". PLIVA Founded |
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in 1921, PLIVA is today the leading pharmaceutical company in Central and Eastern |
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Europe, dedicated to achieving its vision to be a pharmaceutical company bringing |
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superior and innovative solutions to customer needs, which will enable its stable |
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growth and development in the future. More information about PLIVA is available |
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at <a href="http://www.pliva.hr">www.pliva.hr</a>.</p> |
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<p align="center">#########</p> |
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<p>For additional information, please contact:</p> |
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<p>Dubravko Merlic<br> |
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Corporate Communications<br> |
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Director<br> |
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Tel.: 01 / 6120 852<br> |
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Fax: 01 / 6160 358<br> |
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E-mail: <a href="mailto:Dubravko.Merlic@pliva.hr">Dubravko.Merlic@pliva.hr</a> |
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</p> |
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